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OUR
FIVE-PRONG STRATEGY

Amadlelo Agri believes market and organisational successes, together with market dynamics and the government’s transformation efforts for the sector, bode well for its expansion strategy which it intends to drive through a five-prong strategy:

1 DEFEND AND GROW ITS DAIRY BUSINESS

The business wants all its dairy farms to operate in the Top 10% of ACS group of clients through a strengthened partnership base. Further, Amadlelo seeks to expand dairy operations through long term ventures with both rural communities and established commercial farmers.

2 FURTHER DIVERSIFY INTO NON-DAIRY
Amadlelo Agri is unashamedly targeting other suitable agricultural sub-sectors where it is able to replicate its winning strategy and diversify its portfolio of interests.

3 DEVELOP STAFF AND RETAIN TALENT
Amadlelo Agri seeks to nurture key agricultural skills that add to the vibrancy and resilience of the sector.

4 IMPROVE EFFICIENCIES THROUGH INNOVATION AND TECHNOLOGY
Improve efficiencies through innovation and technology Amadlelo Agri wants to enhance its cost efficiency leadership through continuous improvements in governance, operations, systems and processes.

5 BUILD THRIVING AND SUSTAINABLE COMMUNITIES IN ITS AREAS OF OPERATION
Amadlelo Agri evaluates its success as a business by measuring the impact it has on the sustainable development of the communities in its areas of operation. Critical measures include SMME development, and skills development as well as corporate social investment.

As a powerful collective, we have agreed to rebuild from the land up.